To decorate the city areas for the New 2017 celebration, a new concept of visual identity of the holiday was developed. The concept is based on the elements of an Italian-style ornament, which were used in lighting installations and in the 2017 inscription.
The logo can also be divided into separate patterns that can be used to decorate vehicles, storefronts and any other information media. This concept creates and preserves the overall style of the holiday without overloading the viewers with information.